Greg Cooper

Commercial Sellers Guide

Work With a Commercial
Agent You Can Trust

When selling your commercial property, you want to work with a broker who has a proven track record of getting properties sold and the resources necessary to ensure a successful closing. Below are the steps Greg uses to help deliver successful outcomes for his clients:

Understanding the Seller’s Needs
There are many reasons property owners decide to sell commercial real estate. Some are selling owner-occupied properties with thriving businesses, while others are handling inherited assets or repositioning investment properties. Each seller has unique goals, and Greg tailors his approach to fit the specific situation. The property’s circumstances determine the pricing strategy, marketing plan, and whether the listing is marketed publicly or privately. No two situations are the same, so every strategy is customized.

Property Positioning
Greg develops a clear buyer profile for every property, which serves as the foundation for the marketing strategy. He evaluates the property’s potential uses, determines its highest and best use, and identifies the most likely buyer. By answering these key questions, Greg creates a compelling story that resonates with qualified buyers.

World-Class Presentation
Greg presents every property in its best possible light. This may include professional photography and videography, 3D property tours, custom flyers, offering memorandums, and dedicated property websites. He also performs a detailed review of the property’s financials to prepare pro forma statements and investment packages that help buyers understand the opportunity.

Aggressive Marketing Techniques
Greg believes full market exposure is essential to achieving the best price and terms. In addition to promoting the property through his own network, he markets listings on leading commercial real estate platforms such as CoStar Group, LoopNet, Crexi, MLS, and RealNex. He also conducts targeted outreach to buyers and brokers in his database and sends email campaigns to contacts across the country and internationally.

Experienced Broker Support
With more than 20 years of experience handling complex commercial transactions, Greg has successfully navigated a wide range of issues, including title and escrow challenges, easements, heirship matters, IRS liens, and 1031 exchange deadlines. He understands the pricing models and return-on-investment analysis buyers use to make decisions and knows which professionals and resources to bring in to keep transactions moving smoothly toward closing.