Commercial Referral Program for Real Estate Agents

Your Client Has a Commercial Need. You Don't Have to Become a Commercial Broker.

Your clients already own businesses, investment properties and commercial real estate. When a commercial need comes up, make one introduction. I'll bring the commercial expertise, keep you informed, protect your client relationship - and pay a 20% referral fee on commercial sales or a 15% referral fee on commercial leases.

Greg Cooper, Austin commercial real estate advisor
$2B+Commercial transaction experience
20+ YearsCommercial real estate experience
20%Referral fee on commercial sales
15%Referral fee on commercial leases
ProtectedYour residential relationship
Reviewed by Greg Cooper, J.D. · Updated · Austin, Texas
The Simple Rule

What should a residential agent do when a client has a commercial real estate need?

Make the introduction and bring in a commercial specialist. You do not need to diagnose the opportunity or manage the commercial transaction yourself. If you hear a commercial real estate question, call Greg. He can determine whether there is a commercial need and advise you on the next step.

Your client relationship is protected

Greg's practice is primarily commercial. He is brought in to handle the commercial need - not to compete for the residential relationship. Residential opportunities go back to you.

Trusted by Austin Residential Agents

Real Referrals. Real Results.

“
I've referred multiple commercial clients to Greg, and he has consistently delivered at a very high level. His market knowledge, deal execution and ability to navigate complex transactions give me complete confidence when handing off my relationships. Just as important, he communicates clearly and protects the client experience.

Carol Strickland

Referred 3 commercial transactions:
$1.4M industrial property
$5.3M - 44 acres of commercial land
$2.7M office building
$9.4M in closed transactions
“
Greg stepped into a situation most brokers would have walked away from. He handled a very challenging commercial assignment with professionalism, brought real strategy to the table and ultimately got the deal done. I never had to worry about my client.

Bridget Ramey

Referred a distressed commercial sale on a tight timeline
Transaction size: $2.4M
“
Greg Cooper is my go-to for all commercial referrals. He takes care of my clients, keeps me informed, and his excellence reflects on me in the best possible way.

Tara Lopez, REALTOR®

Referred a
5,000 SF retail strip center
From the Commercial Referral Guide

Five conversations that should trigger a commercial referral

Commercial opportunities rarely arrive labeled as commercial opportunities. They show up in ordinary conversations with people who already trust you.

01

Investment Property Seller

A rental or inherited income-producing property may require commercial investment-sale expertise.

02

Business Owner Buying Space

When a business owner wants to buy instead of lease, introduce Greg rather than trying to answer the buy-versus-lease question yourself.

03

1031 Exchange Client

If a client asks about deferring taxes through a 1031 exchange, move quickly and bring in commercial real estate expertise.

04

Land or Development Question

Do not guess at commercial land value or development potential. Bring in a specialist to assess it.

05

Residential + Commercial

Keep the residential relationship and bring Greg in for the commercial component so both sides are handled professionally.

Simple. Transparent. Rewarding.

How the Commercial Referral Program Works

1

Refer

Send Greg your client. Call or text with what you heard. You do not need to vet the opportunity - let Greg assess it.

2

Partner

Put the agreement in writing. Before client contact, the referral agreement documents 20% on commercial sales and 15% on commercial leases.

3

Close

Greg handles the commercial assignment. Greg and his team manage the transaction and keep you informed at material milestones.

4

Earn

Your brokerage receives the referral fee. Payment follows receipt of Greg's commission, subject to the referral agreement and brokerage requirements.

Refer a Client
Why Partner With Greg Cooper

Commercial expertise without risking your residential relationship.

  • Deep market knowledge across Austin and Central Texas
  • Strategic advice for sales, leasing, site selection and investments
  • Clear communication at material milestones
  • Your client remains your client
  • Residential opportunities go back to you
  • Written referral terms before client contact
Free Resource

The Residential Agent's Guide to Commercial Referrals

The guide shows you the conversations to listen for, how the referral process works, how referral economics can scale and the most common questions residential agents ask.

Get the Free Guide
Frequently Asked Questions

Commercial Referral Questions for Residential Agents

How much is the commercial referral fee?

The standard referral fee is 20% of the commission Greg receives on a successfully closed commercial sale and 15% of the commission Greg receives on a commercial lease. The applicable fee is documented in a written referral agreement before Greg begins working with your client.

Do I need a written referral agreement?

Yes. Greg provides a straightforward written referral agreement documenting the referral and the applicable fee. The goal is complete transparency from the beginning and no questions about compensation when the transaction closes.

Will my client know I referred them?

Absolutely. You are the reason the relationship exists, and Greg treats you as the referring advisor - not as someone to work around. He makes it clear that you brought him into the relationship because the client needed specialized commercial real estate expertise.

What types of commercial properties do you handle?

Greg advises clients across industrial, office, retail, land, development sites and investment properties, including acquisitions, dispositions, leasing, site selection, development strategy and 1031 exchange-related transactions. If a need falls outside his expertise, he will say so and help determine the right resource rather than risk your client relationship.

How will I be kept informed?

You will not make an introduction and then disappear into a black hole. Greg keeps referring agents informed at appropriate milestones throughout the assignment. How involved you want to remain is up to you - you can stay closely connected or let Greg handle the commercial transaction while keeping you updated on the important developments.

When do I get paid?

Your referral fee is paid when Greg's commission is received, subject to the referral agreement and brokerage requirements. For a sale, that is generally at closing. For a lease or another transaction in which commissions are paid differently, the referral payment follows the applicable commission payment.

What happens to my client after the commercial transaction?

Your client remains your client. Greg's practice is primarily commercial, and he is brought in to handle the commercial real estate need - not to compete for the residential relationship. Protecting the referring agent's relationship is a fundamental part of the program. When a residential opportunity arises, it goes back to you.

What if I'm not sure whether my client's situation is a commercial opportunity?

Call Greg anyway. You do not need to diagnose the opportunity before making an introduction. A client may mention owning land, needing space for a business, selling an investment property, buying a building, relocating a company or considering a 1031 exchange. Greg can quickly determine whether there is a commercial real estate need and advise you on the best next step.

One Introduction Is All It Takes

Let's Help Your Client - and Your Business - Reach the Next Level.

Greg and his team handle the commercial assignment from there. If you already have a commercial referral, you do not need to wait for the guide.