Industrial & Flex
Owner-user and income-producing industrial buildings, flex properties and specialized facilities.
Services / Investment Sales & Advisory
Investment Sales & Advisory
Property-level analysis and transaction strategy for acquiring, holding or selling commercial real estate.
Greg Cooper advises Austin and Central Texas owners and investors on commercial acquisitions, dispositions and investment decisions across industrial, multifamily, office and retail assets.
$2B+Career transaction experience
20+ yearsCommercial real estate experience
$650MInstitutional multifamily transactions
J.D.University of Texas School of Law
AustinCentral Texas market focus
In short
What is commercial real estate investment sales and advisory?
Commercial real estate investment sales and advisory combines acquisition representation, disposition strategy and ownership-level analysis. The advisor helps define the objective, evaluate market value and income, identify risk, position an asset or requirement, negotiate terms and coordinate the transaction through diligence and closing.
The right assignment is not always “buy” or “sell.” It may be hold versus sell, lease versus own, refinance versus recapitalize, stabilize before sale, sell to an owner-user, structure a sale-leaseback or evaluate a 1031 exchange. The advisory work should identify the decision before prescribing a process.
By property type
Investment sales and advisory by property type
Each link below goes to an existing asset-specific page. These pages remain the detailed destination; this service page organizes them around the investor’s decision.
Multifamily
Stabilized, value-add, lease-up and private-capital apartment opportunities.
Office
Owner-user offices, leased investments, medical office and repositioning opportunities.
Retail
Neighborhood centers, single-tenant assets, storefronts and restaurant or specialty-use property.
Land
Commercial and development land belongs in the dedicated land and site-selection service path.
Three related disciplines
Acquire, sell or advise—without confusing the objectives.
Acquisition representation
Define an investment thesis, source and screen opportunities, normalize income and expenses, evaluate physical and lease risk, compare financing and structure an offer that protects the buyer’s priorities.
Disposition representation
Determine likely buyer pools, establish a supportable pricing and positioning strategy, prepare the asset and information, create qualified competition and evaluate offers for both economics and certainty.
Investment advisory
Evaluate hold-versus-sell, capital planning, lease rollover, repositioning, sale-leaseback, portfolio allocation and other choices that may precede—or replace—a transaction.
What drives the analysis
Value is an output of income, usability, capital and risk.
A credible recommendation connects market evidence to the property’s actual cash flow, leases, physical condition, functionality, zoning, capital requirements and likely buyer or user pool.
Headline metrics such as cap rate, price per square foot or price per unit can help compare opportunities. None should replace normalized underwriting and property-level diligence.
Advisory process
A disciplined path from thesis to closing
- 01
Frame the decision
Define return requirements, risk tolerance, timing, capital, tax considerations and operational constraints.
- 02
Analyze the asset and market
Review income, leases, condition, competitive supply, demand, replacement cost and alternative uses.
- 03
Select the strategy
Determine acquisition, hold, repositioning, refinance, sale, sale-leaseback or exchange paths to evaluate.
- 04
Create and test the market
Source opportunities or expose the asset to the right qualified buyers, users and capital.
- 05
Negotiate and complete diligence
Compare complete economics, document assumptions and coordinate specialists and deadlines.
- 06
Close and hand off the plan
Carry the transaction through closing and connect the original thesis to the next ownership or operating step.
Scope and professional roles
Real estate advice should coordinate—not replace—the rest of the team.
Commercial brokerage and investment analysis may identify legal, tax, lending, engineering, environmental or accounting questions. Greg coordinates the real estate process and helps frame those issues, while clients rely on appropriately qualified professionals for opinions within those disciplines.
Projected income, pricing and market data are analytical inputs, not guarantees. Material assumptions should be verified during diligence.
Frequently asked questions
Investment Sales & Advisory FAQs
What is the difference between investment sales and investment advisory?
Investment sales is transaction representation for an acquisition or disposition. Investment advisory can begin earlier and may include hold-versus-sell analysis, capital planning, lease strategy, sale-leaseback evaluation or portfolio decisions even when no immediate sale is selected.
What property types does Greg handle for investment sales?
The investment-sales pages cover industrial and flex, multifamily, office and retail properties. Commercial land and development sites are organized under Land Sales & Site Selection and Development Advisory.
Can Greg represent an owner-user buying a building?
Yes. An owner-user acquisition combines real estate underwriting with operating requirements, occupancy timing, improvements, financing and the cost of ownership compared with leasing.
How is a commercial property valued?
The method depends on the property and likely buyer pool. Analysis may include normalized income, capitalization rates, discounted cash flow, comparable sales, replacement cost, land value, physical functionality and strategic value to an owner-user or developer.
Can Greg advise on a sale-leaseback?
Yes. A sale-leaseback requires the real estate value and the new lease economics to be evaluated together so the transaction supports both liquidity and the business’s continuing occupancy needs.
Does investment advisory include a 1031 exchange?
Greg can coordinate the real estate side of an exchange strategy and property search. A qualified intermediary and the client’s legal and tax advisors should guide exchange compliance and tax consequences.
When should an owner begin planning a sale?
Ideally before the property must be marketed. Early planning creates time to review leases, condition, title, environmental information, capital work, financial reporting and potential positioning choices that can affect value and execution.
Start with strategy
Discuss an acquisition, disposition or ownership decision.
Share the property type, geography, timing and the decision you are evaluating. Greg will identify the first information needed for a focused strategy conversation.